The TRAPpings of Success

24th November 2017 | In Security

Cyberthreats are becoming increasingly sophisticated, and the number of endpoints compromised continues to grow at an alarming rate, even though almost every endpoint globally is protected by antivirus (AV) software. Despite the continuous investments in traditional antivirus solutions and “next-gen” AV products, organisations continue to experience cyber breaches and successful ransomware attacks with increasing frequency. The security industry and traditional antivirus solutions in particular, have struggled – and often failed – to prevent successful security breaches stemming from endpoints. Attempts at improving the effectiveness and efficiency of antivirus solutions, as well as the security industry’s collective focus on detection and response, have only resulted in incremental improvements in endpoint protection while exposing additional flaws that limit their effectiveness in preventing cyber breaches.

What are Traps

Traps secures endpoints with a unique multi-method prevention approach that blocks malware and exploits, both known and unknown, before they compromise endpoints such as laptops, desktops and servers. Multi-Method Malware Prevention Traps prevents malicious executables rapidly and accurately with a unique, multi-method approach to prevention that maximises coverage against malware prevention. Because this approach combines several prevention methods to instantly block known and unknown malware from infecting a system. Multi-Method Exploit Prevention Traps takes a unique approach to preventing exploits. Instead of focusing on the millions of individual attacks or their underlying software vulnerabilities, it focuses on the small set of techniques all exploit-based attacks use, which rarely change. Traps blocks these techniques, thereby preventing exploitation attempts before they can compromise endpoints. This is in contrast to legacy AV products that rely on detection and response or signatures; or next-generation technologies that either promise better AV security solely through machine learning or focus on endpoint detection and response, with no way to communicate threat intelligence across the security platform.

Key Features:

Prevent Security Breaches – Pre-emptively block known and unknown malware, exploits and zero-day threats with the unique multi-method prevention approach of Traps advanced endpoint protection from a single, lightweight agent.
Automate Prevention – Automatically reprogram your endpoints to block known and unknown threats – without human intervention. Using threat intelligence gained from a global community of customers and partners across endpoints, networks and SaaS applications.
Protect and Enable Users – Empower users to use web, mobile and cloud-based applications without fearing cyber threats. Protect users from inadvertently compromising their systems without burdensome virus scans.

Recognised by the industry* as a significant endpoint security offering, Traps can protect your organisation and users from known and unknown cyber threats. Additionally, from the failures of any traditional anti-virus solutions deployed in your environment. Learn more about Palo Alto Networks Traps Advanced Endpoint Protection: * “Overall Winner and 2016 Product of the Year” – Traps was granted CRN’s coveted “Product of the Year” award. Among all endpoint security offerings evaluated for the competition. “Visionary” – Gartner named Traps a “Visionary” in its 2017 Magic Quadrant for Endpoint Protection Platforms.”