European Marketing Manager

Location

Gloucestershire/Wiltshire border, UK

Salary

Up to £30k, depending on experience

Benefits

Personal pension plan, free private healthcare, free permanent health insurance and free life assurance, share options and 24 days annual leave.

Job Purpose

• Responsible for digital/online promotion (SEO, adwords, affiliate marketing) of Hardware.com in our developing markets across Europe – France, Italy and Germany.
• Ensuring a clear and simple methodology for ease of translation and communication with the European sales teams.
• Success will be measured by increase in leads generated and conversion to sales.

Responsibilities

• Responsible for developing a plan of marketing activity, agreeing and communicating that plan. Also the tactical implementation of the plan.
• The plan will include development of the website and search engine optimisation, development of adwords campaigns in multiple languages with assistance from the Online Marketing Manager and identifying the most suitable affiliate partners and developing a measurable affiliate programme.
• Managing and reporting on customer email marketing campaigns through the CRM systems – Siebel experience preferable but familiarity with CRM systems an advantage.
• Ensuring there is a smooth process for translations, ensuring that the sales teams are informed of activity in advance and working in close collaboration with those teams to meet lead generation targets.
• Monthly reporting of activity, spend and results - lead tracking and reporting on best sales generation activity and empirical evidence for focus of activity.
• Engagement strategy for the European websites; including a blog, news content, social media, new online technologies, automatic feeds and content sharing. Understanding of competitor activity regarding online marketing.
• Briefing creative with finalised/correct messaging, reducing redesigns and ensuring the creative process is as efficient as possible.
• Liaising with the IT Development team and European web development specialist, understanding business priorities and managing as many projects as possible on own initiative.
• Support other marketing initiatives when required. Ad-hoc tasks, as required by the Marketing Director that include, but are not limited to assisting in all aspects of marketing, including any off-line activities.

Skills Required

• Fluency in English, preferably with a second language – French, Italian or German.
• Motivated, enthusiastic and proactive.
• Management of European marketing process; methodical and organised.
• Demonstration of success in a previous role managing developing markets.
• Ability to manage expectations and develop effective marketing strategy.
• This is a hands-on role that requires self-motivation and expertise as all activity is conducted in-house.
• Ability to work on own initiative and as part of a team.
• The ability to work to deadlines in a fast-paced environment.
• Maintain a professional and polite disposition at all times, especially when liaising with other departments, so that business priorities come first, not just this role’s priorities.

Hardware.com is an equal opportunities employer who offers the following benefits: Competitive Salaries, Personal Pension Plan, Free Private Healthcare, Free Permanent Health Insurance and Free Life Assurance, share options and 24 days annual leave.

Hardware.com operates a Preferred Suppliers List (PSL). Applications put forward by an agency outside of the PSL will not be considered. All direct applicants interested in a position at Hardware.com please email your CV with covering letter stating the job you are applying for, your area of expertise and why you are interested in working for us.